Wednesday, May 21, 2014

How to make millions

This picture is what made it happen!

Ridiculously Wealthy People Behind It: Eric Nakagawa (aka Cheezburger) and Kari Unebasami (aka Tofu burger)

Estimated Profit: $2MM

The concept of creating ridiculous captions for absurd animal photos began with a photo of one very fat cat and ended with Eric and Kari becoming millionaires.

 Their original goal? To share the chubby tubby image pictured here (which jolted the pair into an alleged 73 minute laughing fit) with as many people who cared to see.  The domain name came from the caption they wrote for the feline, “I can has cheezburger?”

  A series of follow up photos about the fat cat obtaining a cheezburger followed, and soon fans began submitting their own creations.

The site now receives more than 35MM hits per month and 8,000 daily submissions.  In 2007, Tofu burger and Cheezburger sold the site for $2MM to now CEO, Ben Huh.

 Ben has created six sister sites, landed a book deal that was a New York Times Best Seller, and the company makes an estimated half a million from book sales alone.

Now why didn't I think of that???


  1. Wow...A picture is worth a million dollars in this case (smh)

    1. I gotta learn how to put captions on Charlie's pictures...... :o)